The Siren Seafood Guide
Species Profile · West Coast Fishery

Pacific Whiting

Mercluccius productus

Also known as Pacific hake

Culinary Profile

Mild and slightly sweet.

Soft and less flaky than other whitefish such as cod and pollock.

Whiting is a good source of selenium, vitamin B, magnesium, and protein.

Gastronomic Specifications

Taste Mild
Texture Soft
Color Silver
Energy 90 kcal / 100g

Biology & Habitat

Appearance

Pacific whiting is a round fish. They are silvery in color with black speckles on the back and black inside the mouth.

Biology

Pacific whiting grow fast, up to 3 feet in length, and can live to more than 15 years old. Relatively little is known about their spawning season and locations. They are known to spawn in large numbers from January through March off south-central California, and were traditionally thought to migrate seasonally. However, recent studies have also shown that they may spawn as far north as Canada.

Where They Live

Range Pacific whiting is found off the West Coast from Southern Baja California and the Gulf of California to the Gulf of Alaska. Habitat Pacific whiting school in midwater but have also been observed resting on the seafloor. They’re most common in water between 164 and 1,640 feet deep, but adults are found in water over 3,000 feet deep and 250 miles or more offshore.

How to Buy & Source

Availability

Frozen whiting is available year-round.

Source

U.S. wild-caught from Washington, Oregon, and California.

Commercial Fishery & Harvest

In 2023, commercial landings of Pacific whiting totaled 470 million pounds and were valued at $42 million, according to the NOAA Fisheries commercial fishing landings database . Gear types, habitat impacts, and bycatch: Mid-water trawls are primarily used to catch Pacific whiting. Mid-water trawling has minimal impact on habitat and low incidental catch of other species. Fishermen follow a number of regulations to reduce potential bycatch in the fishery. Mesh on the narrow, back end (codend) of their nets must be at least 3 inches to prevent bycatch of small fish. Regulations restrict where fishermen may harvest Pacific whiting to reduce bycatch of Chinook salmon. Each sector’s catch is restricted by limits on bycatch of Chinook salmon and depleted rockfish species.

Nutritional Benchmarking Across 65 Species

Where Pacific Whiting ranks against the rest of the catalogue on each of USDA FoodData Central's per-100 g nutrient measures.

Nutrient Value Rank Percentile
Choline 65 mg 12 / 65 82%
Zinc 0.88 mg 22 / 111 80%
Phosphorus 222 mg 35 / 111 68%
Vitamin D 1.4 IU 36 / 54 33%
Vitamin B12 2.3 µg 39 / 106 63%
Protein 18.31 g 61 / 111 45%
Omega-3 EPA 93 mg 62 / 104 40%
Omega-3 DHA 131 mg 66 / 104 37%
Iron 0.34 mg 85 / 111 23%
Selenium 32.1 µg 87 / 106 18%

Other West Coast Fisheries

Sustainable species managed out of the same regional fishery council as Pacific Whiting.

Similar by Flavour: Other Mild-Tasting Species

If you enjoy the mild flavour profile of Pacific Whiting, these other species in the catalogue will feel familiar on the palate.

Frequently Asked Questions

How much choline does Pacific Whiting contain?

A 100 g raw serving of Pacific Whiting supplies 65 mg of choline, around 12% of the 550 mg daily value — notable for prenatal and liver-health contexts.

How much selenium does Pacific Whiting provide?

A 100 g raw serving of Pacific Whiting carries 32.1 µg of selenium, about 58% of the 55 µg daily value for adults.

How big does Pacific Whiting get?

grow fast, up to 3 feet.

How should Pacific Whiting be cooked?

Pacific Whiting has Soft and less flaky than other whitefish such as cod and pollock. — suited to gentle methods that preserve moisture (poaching, sous-vide, low-heat roasting) as much as high-heat techniques (grilling, searing), depending on thickness of the cut.

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Sustainability Story

Smart Choice

U.S. wild-caught Pacific whiting is a smart seafood choice because it is sustainably managed and responsibly harvested under U.S. regulations.

Stock Structure

According to the 2024 stock assessment, the coastal stock of Pacific whiting is not overfished, and is not subject to overfishing based on 2023 catch data. Summary stock assessment information can be found on Stock SMART .

Management

The coastal stock of Pacific whiting is managed through the bilateral Pacific Whiting Agreement between the United States and Canada. The agreement allocates a harvest quota to American and Canadian fisheries. The United States is allocated nearly 74 percent of the annual quota and Canada the remaining 26 percent.

Data Source: NOAA Fisheries

Nutritional Profile

per 100 g raw edible portion · 21 values

Energy

Calories 90 kcal

Macronutrients

Protein 18.31 g 37% DV
Total Fat 1.31 g 2% DV
Saturated Fat 0.25 g 1% DV
Monounsaturated Fat 0.28 g
Polyunsaturated Fat 0.42 g
Cholesterol 67 mg 22% DV

Omega-3 Fatty Acids

EPA (20:5 n-3) 93 mg
DHA (22:6 n-3) 131 mg

Vitamins

Vitamin D 1.4 IU
Vitamin B12 2.3 µg 96% DV
Vitamin A 100 IU 3% DV

Minerals

Selenium 32.1 µg 58% DV
Choline 65 mg 12% DV
Phosphorus 222 mg 18% DV
Potassium 249 mg 5% DV
Magnesium 21 mg 5% DV
Calcium 48 mg 4% DV
Iron 0.34 mg 2% DV
Zinc 0.88 mg 8% DV
Sodium 72 mg 3% DV

Source: USDA FoodData Central (SR Legacy). %DV is percent of 2,000-kcal daily value for adults.

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Jan
Feb
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Frozen available year-round.